Unique venue - unique brand...
Lolita’s Lounge is one of Calgary’s top entertainment establishments. RedCity Creative was approached to take their brand from zero to hero.
A standout logo and some well thought out brand usage guidelines was an excellent first step. The sexy new logo works well with the restaurants tone, feel and character and even blends well with the restaurants interior. The new brand provides the stable platform upon which the rest of the Lolita's Lounge marketing materials can be constructed.
Design meets function
Building upon the new Lolita's Lounge brand, Calgary's most unique entertainment destination needed new menus to showcase their flavorful and affordable Mexican inspired fare.
Consisting of a food menu, and specialty drink menu, a wine and tequila menu and a desserts and coffees table topper, the bold new menu designs contain all of the required information about the Lolita's Lounge food and drink options and are specifically designed to be durable and work well in a "low light" lounge environment.
Changing with the times
Lolita's Lounge is one happenin' place - with a variety of entertainment shows and food & drink specials that are always changing. Lolita's Lounge needed a way to specifically showcase these changes and inform their patrons.
RedCity Creative suggested a generic Lolita's Lounge business card for Lolita's Lounge regulars and casual visitors alike. Grab a card and toss it in your wallet or purse and next time you want to know what's new at Lolita's Lounge - new performers and shows or just a list of the monthly food and drink specials - scan the QR code with your smart phone and go directly to a webpage outlining all of this months news. Makes it easy to plan your next night out at Calgary's most unique entertainment destination.
A website with class
When you walk into Lolita's Lounge, you feel a little different - a little more free, a little more relaxed, and a little more fun. Calgary's most unique entertainment destination is such because it isn't your average night club. Lolita's Lounge has earned its unofficial designation because it offers an entertainment and nightlife experience that sets it well apart from crowd.
RedCity Creative tried to achieve the same experience with a new Lolita's Lounge website. Drawing on inspiration of a prohibition era night spot of the 20's and 30's, the Lolita's Longe website is designed with a rich colour palette, ornate textures and design cues from the "flapper femme fatales" characteristic of the era.
Not just a pretty face, the website also serves as the primary source for information on Lolita's Lounge performers, upcoming shows, menus, events, and much more.
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